MILK Run is our annual fund-raiser and a youth day celebration held on the first Sunday of July every year. It draws a 10,000 strong crowd from schools, youth organizations, corporates and other community partners. The MILK Run comprises a competitive quarter marathon, a community run, a concert and a post-race carnival.

The Campaign

MILK Run promises to be a meaningful Youth Day Celebration for the young, the young at heart and those with a heart for the young!

The MILK Run is a nationwide campaign to deter juvenile delinquency and promote community awareness of youth issues. It is jointly organised by Beyond Social Services and MILK (Mainly I Love Kids), and supported by various corporates and government bodies.

1.0 Campaign Objectives

2.0 Campaign Components

While the activities of the campaign mainly target youths aged 13 to 24, the awareness generated by these activities are directed at the community at large. Hence the campaign has 4 components (4Cs):

   Celebration of Youth Day
   Community Awareness Programme
   Community Involvement & Fund Raising Programme
   Character Building Programme

2.1 A Youth Day Celebration

Date: 4 July 2004

The celebration comprises a competitive quarter marathon, a community run, a concert and a post-race carnival. The event has been held annually since 2001 on the Sunday of the National Youth Day weekend and it brings together youths from diverse backgrounds in a spirit of friendship, co-operation and unity.

2.2 A Community Awareness Programme

The target audience for the Community Awareness Programme will be students, youths from welfare organisations, their teachers and parents and youths. To get the anti-delinquency and positive messages to the youths, medium such as music, dance and drama will be used while educational material on topical youth issues will be provided to the adults. It is hoped that these would create a more supportive society for our young people to mature.

2.3 Community Involvement

It is hoped that the campaign would be an excellent vehicle to garner support from corporations, schools, community clubs and other organisations. Hence, increasing Community Involvement. The purpose is to harness community support for the anti juvenile delinquency cause. Support could come in the form of sponsorship or participating and/or volunteering in our campaign. Such support would signal to the youths that our society wishes them well and are proud of their positive actions.

2.4 Character Building Programme for Youths-At-Risk

Youths-at-risk under supervision at welfare agencies will be prepared for the competitive run. The training routine of 3 runs a week begins 4 months before the race and would help instil discipline, perseverance and mental strength. Regular and rigorous exercise will help to develop self-esteem, perseverance and discipline among our troubled young people who have difficulty viewing themselves positively. As they make progress, they will become stronger, physically and mentally.

Thus, being a member of an athletic team will help meet the youths' need for recognition, excitement and belonging offering them an alternative to street gangs and other negative influences.

3.0 How You Can Help

3.1 Run and get your friends to join in too
3.2 Volunteer to help out at our Anti-Delinquency Campaign

For more information, please visit our
website: www.milkrun.sg

MILK Run 2006

On 2nd July 2006, 12,000 people from all walks of life were out at Jiak Kim Street by the Singapore River, to celebrate Youth Day by participating in the MILK Run 2006. Thanks to PSA, Citigroup and many other sponsors and donors, we raised more than $1.35 million which will go towards the programmes to curb delinquency among disadvantaged youth.

The audited accounts for MILK Run can be found HERE. Out of the operating surplus of $1.35million, $245,532 was earmarked for designated programmes - $195,532 for Healthy Start Child Development Centre and $50,000 for Campland. The rest will support all of Beyond's programmes such as Healthy Start, Children and Youth Services, LIFE, Babes, Juvenile Justice, Youth United, Safe Kids, Kids United Daily, Kids United Home among others.

Corporate sponsors, individual donors, community partners, schools, students and youth supported MILK Run 2006 to make it a success. This year’s event included 8.4km and 5.3km races, a Community run, youth parade, concert and bazaar. The CEO’s got into the shoes of the hearing impaired children by joining them in a CEO Relay to move wooden skis across a 50m length. Thanks to all the volunteers and the supporters for making this youth day a memorable one!

 

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